Little Wild Wonderers
Little Wild Wonderers was created to inspire curiosity and a love of nature in children. The brand exists to make outdoor exploration playful, meaningful, and educational, guiding children to learn about the environment while having fun. Every element, from eco-conscious packaging and hand-made toys to playful illustrations and activity booklets, was carefully crafted to align with the brand’s values and create a cohesive, engaging experience. This project illustrates how holistic, purposeful branding can create tangible, memorable experiences: every visual and product choice reflects the mission of inspiring curiosity, environmental awareness, and joyful play for children, while engaging parents along the way.
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Little Wild Wonderers is a children’s brand designed to nurture curiosity about nature through play. Aimed at ages 2–6, the project involved developing a full brand identity and product line that encourages children to explore, learn, and connect with the outdoors in a joyful, eco-friendly way.
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The challenge was to design a brand that balanced playfulness with educational value — appealing both to children and the parents guiding their experiences. Research included parent surveys and observing children interacting with prototypes, which highlighted the importance of hands-on engagement, gender-neutral appeal, and eco-conscious materials.
The brand personality was built around adventure, kindness, and respect for nature. Visuals leaned into natural colours, crayon-style illustrations, and outdoor textures to feel authentic and approachable. Packaging was designed with sustainability in mind while maintaining bright, playful tones.
The toys themselves were paired with activity booklets, blending tactile exploration with guided learning. Each decision — from materials to typography — reinforced the core values of environmental care, creativity, and fun.
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Brand identity (logo suite, typography, colour palette, image library)
Eco-conscious packaging design
Toy and product prototypes
Activity workbook design
Photography (lifestyle & product)
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Little Wild Wonderers successfully created an engaging, educational experience that motivated children to interact with the natural world while giving parents tools for guided play.
This project taught me how to balance environmental values with joyful, child-centred design and gave me the chance to work across multiple mediums while maintaining a cohesive aesthetic. In future, the brand could expand into digital learning games, seasonal activity kits, or outdoor event activations to continue inspiring children’s connection with nature.
